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Posted on Nov 12, 2014 in Plumber Websites | 0 comments

Tips for Remodeling Your Plumbing Website

Plumbing Website

Just as plumbing in a house can become outdated and need to be updated in order to operate with efficiency, so can your website. If you are not continually monitoring your website and updating it, there is a good chance that your website is not operating as efficiently as it could. The goal of your plumbing website is to connect your business with clients while also attracting new clients.

If you are not sure where to begin in terms of remodeling your plumbing website, consider the following ideas:

Implement a Blog and Update it Regularly

If you do not already have a blog for your plumbing website, now is the time to implement one and make sure that you update it on a regular basis. A blog can prove to be a valuable tool for providing new content to your customers. By providing a constant stream of relevant content, your website will gain in credibility while also improving in terms of search ranking.

Fresh Images

Images can actually play a tremendous role in the look and design of your plumbing website. Many of the customers who make their way to your website will be visual in nature. As a result, it is important to make sure that you have a good amount of images on your website and that they are laid out in an attractive way.

Keep it Simple

In reviewing the design of your website, it is also important to make sure that the design is as simple as possible. When visitors arrive at your website, they may be facing a plumbing emergency and need to find the information they want quickly. The easier that your website is to understand and navigate, the more likely it is that your visitor will stay on your website. Keep in mind that while it is important to provide good content and images, you do not want to make the mistake of having a website that is so busy it is hard on the eyes. Take the time to review your website from the point of view of a visitor to determine whether this may be an area that you need to update on your website.

Search Engine Optimization

While it is important to design your website so that it easy for your visitors to use, you must also keep search engines in mind. After all, if a search engine cannot find your website, then your visitors will not be able to find it, either. As part of your website remodeling, it is important to ensure that you identify and eradicate any bad links on your site. Many businesses make the mistake of thinking that hidden links and paying for links is a good way to gain traffic, but in reality, those methods can actually cause your website to be penalized by search engines. Link building is important, but should be kept natural rather than forced for the best results.

Keeping your plumbing website fresh and updated does take time and commitment, but it is an effort that is well worth it in the long run.

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